Most founders can't clearly articulate why they're doing this, how they're different, or why they're going to win. That confusion is costing them capital, deals, and press every single day.
In 5 weeks, I help you build a clear, compelling founder story and 12 ready-to-use assets so you walk into every investor meeting, every sales call, and every interview with a story that makes people feel something, not just hear something.
Apply for a Strategy CallSpots are limited. This is hands-on, personal work.
After 18+ years of filming and coaching over 400 founders, I see the same pattern every week. The business is strong. The product is real. But the story doesn't land.
Your story is the only asset you fully control.
You control what's said. How it's said. When it's said. And to whom it's said. Nothing else in your business gives you that kind of power. It's time to build it properly.
I've spent 18+ years filming and interviewing the founders behind Starbucks, LinkedIn, Whole Foods, and the Container Store. I studied how they communicate. I asked them about it. I told their stories on camera.
The one thing they all had in common: they could make you feel something. They didn't just explain their business. They drew you into the opportunity. They made you understand why they were doing this, how they were different, and why they were going to win.
But studying the best was only part of it. I've also lived it. I've raised millions in capital. I've built six-, seven-, and eight-figure businesses. I've launched 9 startups. I know what it's like to sit across from an investor and need your story to land.
I took everything I learned from the best storytellers in the world and everything I learned building my own companies, and built a process that gives founders the same foundation.
We uncover the defining moments, metrics, and meaning behind your journey. Through interviews, timelines, and detailed backstory work, we identify the emotional core, story themes, and brand positioning. The result: your Long-Format Founder Story.
Your internal story becomes external-facing brand tools and messaging. We adapt it into short written and verbal versions for bios, presentations, pitches, and social.
Spots are limited. This is hands-on, personal work.
The most common thing I hear after founders go through this process isn't about the deliverables. It's about confidence.
"When it comes to storytelling, Lyn is, without a doubt, one of the best. He knows the right questions to extract the most compelling parts of a founder's or a brand's story that provoke emotion and propel action." Phaedra Rodgers, Empowering a Billion Women
It's designed for a specific type of founder. Here's how to know if it's a fit.
A clear, collaborative process. No guesswork, no fluff.
You already have the experience. You already have a story worth telling. Let's build it into the most powerful asset in your founder toolkit.
Book a strategy call to see if this engagement is the right fit. No pitch, no pressure. Just an honest conversation about your business and your goals.
Apply for a Strategy CallThis is hands-on work, so I only take on a few founders at a time.